Expansion of BCOB's Graduate Business Programs

Last Wednesday, UNC Charlotte announced its dual MBA/JD degree program under the Belk College of Business. As expected, the announcement is the new "buzz" around campus. The announcement represents the strength of UNC Charlotte's brand, dedication to fulfilling our students' needs our customers, and growth or UNC Charlotte's business programs. Below how I feel this program translates into our three key strategies and attributes.

Brand

• Belk College of Business signifies high quality & competitive programs for the Charlotte business community.
• The partnership signifies our value proposition to our students aka customers.

Customers

• The Belk College of Business remains cognizant of our students' needs within higher education.
• We recognized a gap in our current product and created a partnership as a solution-based effort.
• This allows students to have a competitive edge among colleagues upon graduation.

Growth

• This specialized program is unique to the Charlotte community.
• We continue to expand our consumer base through a market penetration strategy and composition of business community.
• The BCOB continues to provide its students with various education options to fulfill their multi-faceted business roles.

As a current student and future alum, it is exciting to learn about the various growth opportunities within the university. The dual degree is an enhancement to our current programs as well as signifies and expansion of our network. The JD/MBA program will create yet another diverse element to our current student body.  If you would like to learn more about the dual program, please visit mba.uncc.edu.

Enjoy your weekend.